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Branding vs Corporate Identity

There is often confusion surrounding the terms BRANDING and CORPORATE IDENTITY – much of it caused by the banding about of terms by signage companies, designers and marketing consultants.  “We’ll develop your brand,” they say, when often what they are talking about is a logo design and how it will display on signboards, t-shirts, websites […]

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What is Branding?

A brand is a visual and psychological statement about what your business stands for – the way in which you want your clients and prospects to associate your company and its products and service. To sum it up, a brand details who you are, what you do, and how you do it. Having a brand […]

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Email Marketing Tactics

Email marketing allows you to reach the customer directly, and can be custom created to fit the shopper’s needs based on past history, personal preference, and much more. While email marketing is an excellent way to garner new customers and maintain old ones, there are some very important things every business needs to know. Here […]

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How to improve Response Rates

Guidelines for better overall response rates Build each mailing around a specific offer or action you require of the prospect, and always use the best idea you have.  Sometimes it’s tempting to exploit an old one just because it’s there … resist the notion. Always make sure your business name and address appear elsewhere apart […]

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Is one follow-up enough?

Are you part of the crowd who make up a shocking majority of marketers? The ones who only send out one follow up email, or make one follow up phone call? There’s a very simple reason why this simply isn’t enough: Conventional, proven sales wisdom states that it normally takes more than 7 contacts to […]

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Communicating with your customers

We know that our existing customer is our most important asset, one which demands careful nurturing. Regular communication makes it easier for us to sell to them in the future, because they will have become used to our acknowledgement of their custom. With electronic methods staying in touch is quick, simple and inexpensive. We must […]

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Use your customers

They’re our greatest assets – so why not make full use of them? Our existing customers provide a great way to attract new ones – simply by making use of them in our marketing. It shouldn’t be approached as a “one-way street”, but rather as an opportunity for both of you to benefit. By including […]

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Integrating Media with a Sales Promotion

Here’s an example of how a promotion or special event can be used to gain names for email or direct mail follow-up. Although we will look at how a service station (gas station, filling station) structured its promotion, this could be any type of special event or competition where the public comes into direct contact […]

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Out of Office Replies

Make sure you send out the right message For those of us who are frequently away from our offices for more than a day, it’s essential that we set up up an “Out of Office” autoresponder message to react to emails we receive.  It’s even more essential that this is done correctly. Most autoresponder messages […]

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Trade Show Staff

Trade show staff should know your products and services inside out ! Always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers You should always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers. What makes successful exhibitors are their trade show staff […]

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