Every time a new social media marketing method comes out we’re told we must be apart of it. It’s going to be the next big thing and sometimes it is, other times not so much. The newest big thing your business needs to be a part of is Pinterest. Why?
It’s addictive. And addictive social media sites (think Facebook games, apps and all that fun stuff) live, grow and become giants. Women from the ages of 18-40 already know how good this site is, are in love with it and are already addicted to it. It’s simple, it’s fun and they love using it, which means it’s not going anywhere anytime soon.
It’s a traffic monster. Although it’s only been around for about 2 years it’s already got over 10 million users. You read that right, ten million! That’s ten million potential customers for your business, your site and your bottom line.
Pinning is simple and can be integrated to your website easily. Just like you can place the Twitter with us button, the follow us on Facebook button and other easy to use social interaction buttons, you can place a Pin It button on your site making it easy for pinners (Pinterest users) to pin your site and spread your brand for you. It is simple, effective viral marketing.
Pinterest is perfect product placement. The place where you want your product is right in front of your consumers. With Pinterest your consumers see your products as they spread across pinners’ pinboards and in front of the eyes of new people who may have never before heard of your brand or product.
As with any method of social media marketing one of the important aspects to do it successfully is to engage and interact with the network. You need to be a member of the site and actually pin and repin others pictures as well if you want to see any results with your own pictures and boards. Now before you think that this will end up being another time suck, think again. Just like Facebook fan pages and other social media sites it really only takes a few minutes a day. Of course if you want to see faster results you can always do more work earlier on to start that snowballing effect but it is not necessary in order for it to work.
If that’s not enough reason to get your business onto Pinterest than the simplicity of it should be. It’s not a social media marketing method that you have to pour endless hours into. Simply placing the button on your site can gain you exposure, as will having our own Pinterest account that posts pictures of your products and business. Social media marketing has never been easier and more effective.