Business Cards

Business Card Etiquette

Understanding and respecting foreign culture and customs can go a long way to making an overseas business trip more successful. Being forearmed with knowledge can help avoid embarrassment and giving offence. In Japan, for instance, the individual is represented by his business card and it’s essential that you treat the card itself with the required […]

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History of Business Cards

Originally known as a visiting card or calling card, the forerunner of the modern day business card first appeared in China in the 15th century. Only in the 17th century did the card make its appearance in Europe, where it was passed from the footmen of aristocrats and royalty to the servants of those they […]

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What to put on your Business Card

What information should appear on your business card? Quite apart from how attractive your business card is in a graphical sense, it must always be remembered that this small promotional item performs a huge task in terms of providing information about you and your business. Consider including at least some of the following (a few, […]

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Double-sided Business Cards

To do or not to do! There are pro’s and con’s associated with printing on the rear of your business card, and both arguments have merits. When asked, I usually advise clients to avoid it if they can, but if the amount of information you need to include necessitates it, then by all means do […]

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Using your vehicle to distribute cards

A great way to distribute your business cards is to display them on your vehicle when parked. You can do this while shopping, going to the gym, playing golf – whatever! Sure, there’s bound to be certain amount of “tire kicking” and resultant wastage, but it’s a fairly inexpensive way of promoting your business when […]

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Proofread carefully

Whether you’re having your cards printed by professional printers, doing it yourself or buying them online, one of the most critical – and overlooked – tasks is proofreading. It is your RIGHT to be able to check proofs, but more importantly it is your responsibility! It’s understandable that one is normally very keen to get […]

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Types of Business Cards

Most people assume that their business card is merely a means of providing a prospect with their contact details and to serve as a reminder of what it is that they do – hopefully impressing the prospect in the process. But, the goal of the card can and should determine the appearance, choice of material, […]

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Prospecting with your Business Card

Prospecting With Your Business Card There are many ways in which you can and should use your business card for prospecting. Which is why it’s absolutely critical that you learn to always have a supply of business cards on your person or close at hand. Equally as important is the means to store and administer […]

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Do’s and Don’ts of Business Cards

Here are some quick tips on what to consider when planning your business card: Avoid having a business card that does not “stand out”. The majority of business cards make little impression when viewed amongst a batch of others. Yours must look and feel different. Your business card must clearly define what your business does […]

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