Integrating Media with a Sales Promotion

Here’s an example of how a promotion or special event can be used to gain names for email or direct mail follow-up. Although we will look at how a service station (gas station, filling station) structured its promotion, this could be any type of special event or competition where the public comes into direct contact […]

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There’s a wide range of advertising media

Virtually anything can become some sort of advertising or promotional medium – from a printed box of matches to a T-shirt. If it can deliver your message, it’s a medium! Traditionally, such channels are classified as either Above-The_line or Below-The-Line. Above-The_line media Print media such as newspapers, directories, fliers and brochures, programmes, magazines Television Radio […]

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