UA-451301-26

Marketing Tips

Budgeting

How to prepare a marketing budget There are many methods of budgeting for marketing, but the following are those most likely to be used by the small to medium business: Rule of thumb. this is simply a question of “How much can I afford to spend?” The dangers inherent in this approach are obvious, as […]

Continue Reading

Special Offers

A well structured Special Offer can be a great way to: attract new buyers who can then be introduced to your other products … at FULL price! entice back “lost” customers get existing customers to return to your business more regularly generate repeat business boost short-term revenues move slow-moving items or “end of season” stock […]

Continue Reading

Why you should have a website

You don’t have to have a physical or digital product which can be sold via the internet in order to justify having a website for your business.  It is an incredibly inexpensive way of promoting your business 24 hours a day, seven days a week – no matter how small your operation is. It’s always […]

Continue Reading

Format of the printed advert

Format: This is the way in which all the advertising elements — headline, copy, illustration, colour — come together, creating an attractive and interesting whole.  The end result has to look clean and easy to read and above all, INVITING. It’s been said before but this is a good place to repeat it: A common […]

Continue Reading

Advertisement Copy

The first words of an advertisement’s body copy or text are all-important; nothing must be done to diminish the reader’s interest. If the advertisement’s headline and illustration have done their job properly, then the reader should carry on taking in the rest of your message. One often hears that “people don’t read copy” or “there’s […]

Continue Reading

Direct Mail is alive and well

Thanks to the overuse of email marketing, Direct Mail has once again become a communication channel worth consideration by businesses of all sizes. As with any form of communication, there are many aspects to be considered before we can use this marketing method to its full potential. What about the hated “Junk Mail”? One can […]

Continue Reading

Advantages of Direct Mail

  Selectivity: unlike a print advert, you can select exactly who you wish to communicate with. Asith email, there is no need to mail to an entire database list unless you want to.  You can select prospects based on information such as their postal code, purchase history, special interests and any other information that matches […]

Continue Reading

Putting Direct Mail to use

Direct mail messages should ideally ask for some kind of response, though this is not always necessary.  Still, always consider how a response to something you intend mailing out will help make your sales approaches more profitable.  Because it provides you with a measurement of interest, it’s an ideal way of finding out where your […]

Continue Reading

Formats for Direct Mail

These are the ways in which you can present your direct communications to your prospects … BUT, the result is going to be affected by your message or offer, not merely its presentation. Still, an attractive package obviously influences its chances of being opened and read.  You talk to your reader with every element of […]

Continue Reading

Direct Mail Letters

You’ve no doubt seen enough examples of direct mail letters in your own mail to know they appear somewhat different to the standard business letter.  That’s because they have a very different job to do – they have to sell! Don’t, however, feel obliged to be “weird and wonderful” if you feel that approach is […]

Continue Reading