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Marketing Tips

How to Write Sales Letters

Remember that good copy is not what you want to say about your products or services … it’s what your customer gets out of them. No matter if what you are about to communicate concerns a product or service, information or a request for details, you have to know the strongest appeal it holds for […]

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The Envelope

Although the appearance of your envelope can help get it opened, beware of being “over-enthusiastic” with glitzy designs or teaser messages.  If your message or offer doesn’t live up to what the envelope promises, the reader might feel disappointed and frustrated.  That’ll count against a response. For business communications, it’s better to be conservative.  Plain […]

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Checklist for Letters

Is the quality of paper you’re using acceptable? Have you printed on one side only?  If not, rather go an extra page. Is there sufficient personalisation? Is the most powerful benefit or strongest aspect of your offer stated at the start? Is your offer repeated in the letter, and in different ways?  Is the offer […]

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Advertising Frequency

How often should you advertise? Obviously, that’s going to depend on the specific campaign you have in mind, your business objectives, stock, and the market situation. But, it’s worth bearing in mind that the point of advertising is to get people to read the advertisement and to elicit from them the desired response. Just because […]

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Advertising Snipes

A method of attracting attention and supporting a headline is using what advertisers call SNIPES. They are different to a sub-head which supports the headline, in that they provide an additional call to action. Snipes are often set at an angle across the top of the advert and are a quick way of offering an […]

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Headlines

The advertising headline Your headline is where you convey a sense of drama and urgency — preferably using positive statements. The feeling you want to instil in the reader is that he will miss something if he does not read on. Don’t waste this space by filling it with your company name and address – […]

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The Basics

Let’s accept that advertising cannot sell or manipulate the consumer. It can’t create a “Buy!” or “Don’t Buy!” attitude … individuals decide for themselves what product they want and when and where they will purchase it. What advertising does is to inform and persuade and also to reinforce a decision which has already been made. […]

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There’s a wide range of advertising media

Virtually anything can become some sort of advertising or promotional medium – from a printed box of matches to a T-shirt. If it can deliver your message, it’s a medium! Traditionally, such channels are classified as either Above-The_line or Below-The-Line. Above-The_line media Print media such as newspapers, directories, fliers and brochures, programmes, magazines Television Radio […]

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Publicity

Publicity is a perfect complement to your advertising and other promotional activities. If potential customers read an article about your business, they may begin to follow your adverts more closely and eventually they’ll want to try your products and services. Publicity is media exposure, a mention or complete article in your local or regional newspaper […]

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Blogging for Business

Business blogging is a different kettle of fish to blogging for money and that, in turn, is entirely different to blogging socially. The type of blog you manage will determine the voice, design, and style of your blog as well as the efforts you’re likely to put into promoting it. A business blog needs to […]

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