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Marketing Tips

Retail Signs

Signage, the bane of every retail store’s existence. It often seems like customers don’t read signs at all. A good sign can increase business and make your store easier to navigate, a bad one can just be a big waste of money. So here are some tips for getting your sign noticed. This applies both […]

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Signage for your business

Good signs help businesses stand out, assist with wayfinding, and promote products and services. Using a variety of materials such as aluminum, vinyl, fabric, and plastics, vendors can provide signage for any situation: permanent or temporary portable or stationary indoor and outdoor. There are countless designs, formats, and styles for business signs, but most of […]

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How to market a Special Event

An event can be the launch of a new product, a new store, a birthday celebration — anything that is interesting enough to draw a crowd. It can take place at your business premises or in a public venue hired for the occasion. Whatever the reason and wherever the event takes place, the purpose is […]

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What does Lorem Ipsum mean?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into […]

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Building Prospect Lists

A Prospect List is used to determine who is worth further expenditure in terms of time and money in order to turn them into customers.  Some ways of building such a list for retail business are: Ask your customers for names of friends.  Offer them an incentive — a special offer or a discount voucher […]

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What Makes A Good Domain Name

More than an address whereby you are found on the internet, your Domain Name can be crucial to how successful your website is. It can almost be compared to a physical store where location is extremely important. Make it memorable. The easier it is for people to remember, the better. Avoid a complex name unless […]

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Teaser Advertising

Teaser Advertising is exactly what the name implies: an advertisement or series of advertisements designed to: create awareness arouse interest and curiosity to forestall the target audience from making a purchase from the opposition. It is most effective just before launching a new product or announcing a sale. to alert customers to a forthcoming promotion […]

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Choosing colours for your website

People – your prospective buyers – react to colours, so choosing the wrong ones for your website can have a negative effect, while getting them right will produce a positive impact and increased response to your message. Colour affects how we feel and can even influence what we think! As a general rule, bright and […]

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Pinterest and Videos

Pinterest And Videos – It Can Be Done Many people know that Pinterest is a social media platform that is also a photo sharing site but what a lot of people don’t realize is that it is also a video sharing site. That is, if you share a video link on Pinterest the video will […]

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Full potential of Pinterest

Using Pinterest To It’s Full Potential As a business owner one of the first things you should focus on is getting the best results from your current marketing method, and marketing with social media and more specifically Pinterest is no different. There are many ways to go about marketing but the best ways are those […]

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