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BRANDED GAZEBOS and MARQUEES

The perception most have of the purpose of a branded gazebo or marquee tent is one where the advertiser fills it with staff and promotional material, a place where prospects are invited in to meet and mingle with sales staff. Or, a VIP tent where clients can relax and enjoy a meal and refreshments. One […]

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Trade Show Staff

Trade show staff should know your products and services inside out ! Always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers You should always ensure that you agree on guidelines for interacting with trade show visitors and qualifying customers. What makes successful exhibitors are their trade show staff […]

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Follow up trade show prospects

Trade Shows You must follow up your trade show leads ! Post trade show evaluation and trade show leads follow-up are two of the most overlooked aspects of trade show participation. These activities are where many trade show exhibitors fail usually because of a couple of reasons. You return to the office to find your […]

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Trade Show training and scheduling

Trade Shows Make sure your trade show staff have initimate knowledge of your products One of the most important aspects of your exhibit strategy, if not the most important aspect, is your trade show training of staff. Without dynamic trade show staff your eye-catching exhibit; pre-show publicity; product demonstrations and excellent giveaways can be wasted. […]

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Trade Show Planning

Tradeshows Pre tradeshow planning and marketing is critical There’s a lot to do when undertaking tradeshow planning and one of the first steps in planning an exhibit program for your business is to determine which of the thousands of shows you intend to enter during the year. Of particular importance are the figures relating to […]

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Trade Show Budgets

With the decision made to exhibit and the choice of the event narrowed down, the next step is to establish a trade show budget. You should remember that your participation in a trade show takes investment of both money and staff. One way, when developing a trade show budget, is to look at the objectives […]

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Business Names

It goes without saying that selecting a name for your business is one of the most crucial decisions you face. It’s the very first thing that almost all of your customers learn about you, and it’s something you can’t chop and change all the time. Your business name means everything when it comes to marketing […]

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Your Slogan

A Slogan A slogan is your company or brand’s statement, a single-sentence summary of the image or promise they wish to project. Slogans are meant to be positive projections, but we’ve all heard of them being thrown back at their owners from time to time — usually in an insulting fashion! By the way, “slogan” […]

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Your Logo

The Logo Think of a logo as the badge or crest of a company or product. A well-known example is the BP shield or Mercedes Benz’s three-pointed star. Designing the perfect logo for your business is no small task.  After all, it is your logo that arguably carries the most weight when it comes to […]

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History of Business Cards

Originally known as a visiting card or calling card, the forerunner of the modern day business card first appeared in China in the 15th century. Only in the 17th century did the card make its appearance in Europe, where it was passed from the footmen of aristocrats and royalty to the servants of those they […]

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