Using Pinterest To It’s Full Potential
As a business owner one of the first things you should focus on is getting the best results from your current marketing method, and marketing with social media and more specifically Pinterest is no different. There are many ways to go about marketing but the best ways are those that take full advantage of all the sites have to offer.
So how can you best take advantage of Pinterest?
Start with emotionally driven pictures that represent your brand and product. Humans are very emotional creatures and are more likely to share items that strike an emotional cord with them. Look at Facebook, for example. How many times do you see pictures that are emotionally driven shared and gone viral? Now, imagine that times 10 on a site specialized in picture marketing.
Find ways to connect your product of brand to females. If they aren’t your demographic, find a twist or angle to make them your demographic. The reason being is the majority of Pinterest users are younger females. If you can find a way to strike a chord with them, you’ve got it made in the Pinterest universe.
Engage the consumer. Don’t look at it like a money tree. Look at it as another way to engage your customers. Another method to reach out to them and build your brand’s reputation. Don’t be spammy about it. Simply engage the community and make the most of your time and efforts spent there and see an increase in market base as a result.
Be creative. Pictures need to grab attention if you want them repinned and to take on a viral life of their own. No one is going to share some boring picture but they will share a vibrant interesting picture of your product.
Think outside the box. You don’t need to just put pictures of your product. For a pots and pan company you could post pictures of delicious recipes and food that can be made with your products. Or for a pet store you could show pictures of exotic animals you carry in their natural habitats. Imagination is key.