A Gift Voucher is a very useful tool for most retail and service businesses. In its most basic form it is an advertisement for your business, but it can be so much more. (They’re also referred to as Gift Cards or Gift Certificates, can be paper or plastic or be an e-card).
It can be sold to a client who wishes to give it as a gift, so that it in turn becomes a tremendous opportunity to gain a new client when the recipient redeems the voucher at your business. That’s why it should reflect your business and its image – don’t skimp and opt for a piece of paper with your logo on it and some handwritten detail.
My marketing guide, Effective Gift Vouchers and Special Offers, reveals all the ways you can exploit the many benefits of using Gift Vouchers correctly.