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Can a bad logo affect business?

How much time and thought did you put into creating your logo? If your logo was an afterthought, then it is time to reconsider it. Don’t make the grave mistake of underestimating the power your logo has to either make or break your business marketing and branding efforts.

Is your bad logo affecting your business? Here are some things to consider:

 

  • Bad business image. Think of it this way: your logo is the image that will be most closely associated with your business. If your logo is poorly designed, unprofessional, or sloppy, then that is exactly the impression it will leave with potential customers when they think about your business.
  • Bad targeting. The case may be that your logo is actually well-designed, but just not appropriately designed for your target market. As a business, you should know who your customer is. If your logo is not speaking directly to your customer, then it is not working for you. By the same token, if your logo is getting a lot of attention from people who aren’t likely to have a need for your product or service, then it is also not working for you. A good logo design is one that is relevant – and that will grab attention – when it comes to the people who are most interested in what your business has to offer.
  • Wrong idea. This is another instance in which the logo design might not be bad, but rather just not the right logo for your business. Your logo should relay to potential customers an idea of what your business is all about. Everything about your logo – shapes, colors, images, and fonts – relays a certain feeling, or message, about your business. Therefore, a bad logo in this case is one that does not effectively give customers the right idea about your business.
  • Low impact. There are some clear-cut rules when it comes to creating an effective logo. A logo that is poorly designed is often difficult to see clearly, interpret, and/or remember. This is the type of logo that won’t make an impact in the market, and that will be overlooked in favor of more effective logos. Therefore, a bad logo may not be harming your business, as much as it is simply not helping it.
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