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Design your own logo?

Why You Should Not Try to Create Your Own Logo
It is understandable that, as a business owner, you want to save on overhead costs wherever you can.  However, in some cases, saving money now could end up costing to a lot of money in the future.  One such area in which you should not cut any corners is logo design, although there are many “free logo design” websites and templates out there giving you the illusion that making an effective logo is simple and easy.  While it may be tempting to take on the task yourself (or let one of your kids or their friends have a go) and skip on hiring a professional, taking on your own logo creation could be a grave mistake for your business.

Why?  Here are some reasons for why you should not try to create your own logo:

 

  • Unoriginality.  An effective logo must be original, unique, and highly recognizable.  It is virtually impossible to create a distinct logo when you utilize a one-size-fits-all web template or service.  When you put your logo design into the hands of professionals, they do the necessary research to determine that your logo is unlike anyone else’s.  Unless you have the resources and know-how to do that, you should leave your logo creation in the hands of someone who does.
  • Amateur work looks . . . amateurish.  Remember that your logo speaks for your business.  If it is not professionally made, then it could come off looking like an amateur art project.  Unless you don’t mind that your logo says to people, “I’m an amateur,” you should leave its design to professionals.
  • You are not a marketing expert.  What is your business all about?  If it is not about marketing, branding, and advertising, then you really don’t have the expertise to create a logo that will be effective with your target audience.  There is much more to logo design than creating a pleasing image.  Your logo must affect the people who are most likely to need your product or service.  Design professionals are knowledgeable in market analysis, and can create a logo that is effective in attracting the type of audience your business needs.  Unless you understand how, exactly, to pull that off, you should not try to create your own logo.
  • Lack of resources.  When it comes to creating an original and effective logo, you simply do not have the resources that professionals have.  Hiring a logo design company means having experience, artistry, and advanced design software on your side.

L14

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