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The significance of a logo

What is the Significance of a Logo?
As a business owner, you are responsible for marketing your business in a way that will increase your bottom line and protect your future feasibility.  Your business branding is tantamount to your success, as it is what etches your product or service into the minds of existing and potential customers over the long haul.  When it comes to branding, there is perhaps no more important factor than your business logo.
Why a logo?  Studies show that people are more responsive to, and have a much easier time remembering, images as opposed to text.  Think of your business logo as your business name, niche, slogan, mission statement, product/service, target market, and values – distilled down to their most direct and succinct form and then combined into a singular image.  Therein lies the power your logo has to speak for your business.
What’s in a logo?  When it comes to choosing a logo design, you will find (if you are doing it right) that you face a weighty task that will take a considerable amount of research, time, and mental energy.  The idea of an effective logo is to pack a punch in the simplest way possible, and every aspect of your logo image counts.  In order to leave your audience with the lasting impression you intend to make, you must make the right choices in regards to font, color, spacing, graphics, and text.
Your logo is uniquely yours.  It is obvious that the significance of your logo lies in the fact that it is completely unique to your business.  It is your fingerprint, per se, and the indelible image your business will leave on the minds of all who see it.
Who should your logo affect?  A great logo design is one that speaks directly to your target market.  Think about it this way: a logo for a childcare service is not exactly going to be effective at earning you more business if it is most appealing to senior citizens.  Your logo has the ability to draw attention from very specific segments of the population, and a well-thought out and designed logo can literally attract the people who are most likely to purchase your product or service.
A lot goes into building your brand, and your business logo is one of your most powerful branding tools.  Don’t skimp when it comes to creating, growing, and strengthening your brand.
L14

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