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Do’s and Don’ts of Business Cards

Here are some quick tips on what to consider when planning your business card:

  • Avoid having a business card that does not “stand out”. The majority of business cards make little impression when viewed amongst a batch of others. Yours must look and feel different.
  • Your business card must clearly define what your business does or what it stands for. Whenever possible include a descriptive statement containing a benefit of doing business with you.
  • It’s tempting to want to save on costs by going the “home-made” route, but is it really worth it? A flimsy card can create an impression of “cheapness”! The other danger is having a card where the ink will “bleed (run)” when it gets wet. This is common when printed by inkjet or bubblejet printers.
  • Make sure that your business cards are stored so that they can be protected. Throw away those which get bent or dirty.
  • There’s nothing worse than being handed a business card where you can feel the rough edges of the perforation caused by printing on a preformatted and perforated sheet.
  • Opting for thinner paper even when printing commercially. Business cards must always feel substantial and pleasing to the touch. The reverse can imply a similar quality product or service.
  • Be careful of having business cards that are too large. They have to fit into wallets or cardholders, so make sure the edges don’t stick out and curl over. Also, where must an overly large card be stored? It might just get thrown away.
  • Your business card must match your company’s corporate identity. It must reflect the image and standards of your letterheads, brochures and website.
  • Avoid print that is too small. Don’t irritate your prospect or customer by makiing it difficult to read your contact details.
  • Refrain from having too much detail. A cluttered card makes it difficult to assimilate the important information.
  • Don’t have too much or too little colour. Colour can perform wonders in making your card stand out, but too many of them or incorrect combinations can cause confusion or detract from your image. You must obviously match your colours to suit the image of the type of business you are in. A banker or accountant will be unlikely to go with bright reds and yellows.
  • Use high contrast between the background and the type. Light background with dark type works better.
  • Don’t keep outdated cards or change information by hand. You might think you’re saving money but it can cost you dearly in the long run. Throw them away and get new ones printed.
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Prospecting with your Business Card

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