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What Makes A Good Domain Name

More than an address whereby you are found on the internet, your Domain Name can be crucial to how successful your website is. It can almost be compared to a physical store where location is extremely important.

  • Make it memorable. The easier it is for people to remember, the better.
  • Avoid a complex name unless the letters represent the business name and are still fairly memorable.
  • Keep it short. The experts recommend a maximum of twenty characters (ten is the preferred max).
  • For businesses, the preferred domain extension is .com followed by .net.  People will usually type in a .com extension before anything else, so take care in choosing an alternative extension just because the .com version is no longer available.  However, if you primary market is a regional one, opt for the local suffix (co.za or co.uk).
  • Make your domain name easy to spell. If it is difficult to spell your visitor might well end up at your competitor’s site.
  • Avoid confusion. As with spelling, having a domain name that is very similar to a competitor’s can cause problems.
  • It should be easy to pronounce.
  • If possible, let it have story-telling power so that it tells people what they are likely to find when they visit your site.
  • Don’t use symbols. People tend to forget symbols such as hyphens and letters.
  • If possible, try to get a domain name that says something about what your business does. www.toptownplumbers.com would be easy for people to remember if you’re a plumber in Toptown!

 

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