If females in their twenties and thirties are your target, then Pinterest better be in your marketing arsenal. If you’ve been anywhere online as of late you’ll already be well versed in what Pinterest is, if not, stay tuned.
Pinterest is a social bookmarking site that is taking off in leaps and bounds, but it doesn’t work quite like other social bookmarking sites you may already be familiar with. Instead of using urls and articles like many other sites, Pinterest is based solely around pictures and “pinning”. With the picture, users get to add a link for more information. Are you beginning to see how this can work for your business?
Essentially what you need to do is find pictures that are eye catching and attention grabbing (and of course relate to your topic) and pin them. When you pin them you link back to your site and thus grab traffic and a whole new surge of customers.
What sort of pictures will work? Interesting pictures to start off with. Any business can have pictures that will work for them. A martial arts studio can post pictures of their fighters in combat (remember this is predominantly a female based network) with a link back to their studio website. A flower shop could post pictures of their best arrangements with a link back to the sales page. A dog grooming studio can post pictures of cute cuddly puppies. The options are endless. All you need is a little creativity to capture your portion of this audience.
And the best part is that other users can take your picture and “repin” it to their own boards which will expand your reach even further (think of it like Facebook’s share option) The more users share or repin your picture the more marketing you get done for just a few moments work.
If you’re not yet using Pinterest you should be. Any business whether based online or off can benefit from the social interaction of Pinterest and spreading your marketing through new methods with minimal work.