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Follow up trade show prospects

Trade Shows You must follow up your trade show leads ! Post trade show evaluation and trade show leads follow-up are two of the most overlooked aspects of trade show participation. These activities are where many trade show exhibitors fail usually because of a couple of reasons. You return to the office to find your […]

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Trade Show training and scheduling

Trade Shows Make sure your trade show staff have initimate knowledge of your products One of the most important aspects of your exhibit strategy, if not the most important aspect, is your trade show training of staff. Without dynamic trade show staff your eye-catching exhibit; pre-show publicity; product demonstrations and excellent giveaways can be wasted. […]

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Trade Show Planning

Tradeshows Pre tradeshow planning and marketing is critical There’s a lot to do when undertaking tradeshow planning and one of the first steps in planning an exhibit program for your business is to determine which of the thousands of shows you intend to enter during the year. Of particular importance are the figures relating to […]

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Trade Show Budgets

With the decision made to exhibit and the choice of the event narrowed down, the next step is to establish a trade show budget. You should remember that your participation in a trade show takes investment of both money and staff. One way, when developing a trade show budget, is to look at the objectives […]

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Changing your advertisement

Advertising CHANGING YOUR ADVERTS Why change your advert?  Be careful about doing that … readers prefer consistency when it comes to your advertising, and changing your marketing standpoint too often merely serves to confuse them. You must allow time for your sales message to work, to let your audience become aware of it and familiarise […]

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Customer Retention for Growth

Customer Retention Any business – big or small – increases its turnover in 4 ways: Retaining customers Gaining more customers Increasing the frequency of transactions per customer Increasing the value of purchases or the range across which such purchases are spread. For example, getting a customer to buy a product and then its accessories at […]

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Business Names

It goes without saying that selecting a name for your business is one of the most crucial decisions you face. It’s the very first thing that almost all of your customers learn about you, and it’s something you can’t chop and change all the time. Your business name means everything when it comes to marketing […]

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Budgeting

How to prepare a marketing budget There are many methods of budgeting for marketing, but the following are those most likely to be used by the small to medium business: Rule of thumb. this is simply a question of “How much can I afford to spend?” The dangers inherent in this approach are obvious, as […]

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Special Offers

A well structured Special Offer can be a great way to: attract new buyers who can then be introduced to your other products … at FULL price! entice back “lost” customers get existing customers to return to your business more regularly generate repeat business boost short-term revenues move slow-moving items or “end of season” stock […]

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Can a bad logo affect business?

How much time and thought did you put into creating your logo? If your logo was an afterthought, then it is time to reconsider it. Don’t make the grave mistake of underestimating the power your logo has to either make or break your business marketing and branding efforts. Is your bad logo affecting your business? […]

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