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Design your own logo?

Why You Should Not Try to Create Your Own Logo It is understandable that, as a business owner, you want to save on overhead costs wherever you can.  However, in some cases, saving money now could end up costing to a lot of money in the future.  One such area in which you should not […]

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What You Should Get From Your Logo Designer

You’ve had that beautiful logo designed and now you’re ready to get things printed – flyers, signs, T-shirts, websites, etc. All too often we leave our precious artwork with whomever designed it for us. That’s fine, but always insist that you get copies as well. You’ve paid for it and it’s your property. Besides, what […]

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The significance of a logo

What is the Significance of a Logo? As a business owner, you are responsible for marketing your business in a way that will increase your bottom line and protect your future feasibility.  Your business branding is tantamount to your success, as it is what etches your product or service into the minds of existing and […]

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Logo Design Mistakes

Top 5 Common Mistakes in Logo Design Your logo is one of the most important components of your business branding.  Studies show that people are more responsive to images than they are to text, so it is safe to say that your logo is more powerful when it comes to marketing than anything you may […]

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Freelance Designer or Design Company?

Should You Hire a Freelance or Design Company for Your Logo? If you find yourself considering your options when it comes to hiring a professional to create your business logo, then you no doubt already understand the importance of having a good logo.  Otherwise, you would be making the grave mistake of going the create-your-own […]

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Why you should have a website

You don’t have to have a physical or digital product which can be sold via the internet in order to justify having a website for your business.  It is an incredibly inexpensive way of promoting your business 24 hours a day, seven days a week – no matter how small your operation is. It’s always […]

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Format of the printed advert

Format: This is the way in which all the advertising elements — headline, copy, illustration, colour — come together, creating an attractive and interesting whole.  The end result has to look clean and easy to read and above all, INVITING. It’s been said before but this is a good place to repeat it: A common […]

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Advertisement Copy

The first words of an advertisement’s body copy or text are all-important; nothing must be done to diminish the reader’s interest. If the advertisement’s headline and illustration have done their job properly, then the reader should carry on taking in the rest of your message. One often hears that “people don’t read copy” or “there’s […]

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Direct Mail is alive and well

Thanks to the overuse of email marketing, Direct Mail has once again become a communication channel worth consideration by businesses of all sizes. As with any form of communication, there are many aspects to be considered before we can use this marketing method to its full potential. What about the hated “Junk Mail”? One can […]

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Advantages of Direct Mail

  Selectivity: unlike a print advert, you can select exactly who you wish to communicate with. Asith email, there is no need to mail to an entire database list unless you want to.  You can select prospects based on information such as their postal code, purchase history, special interests and any other information that matches […]

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