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customer retention

How to make the most of your packaging

How to use Packaging Inserts effectively In another post I deal with how much more cost-effective and simpler it is to retain a customer compared to gaining a new one. (see http://talk2.co.za/customer-retention-for-growth/) One such method is using the packaging of a purchase as a medium for further sales messages. Whether it’s a bag or box, […]

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How to handle customer complaints

The Right Way to Deal With Your Customers No matter how professionally we run our business, chances are that somewhere along the line something will go wrong. Handling customer complaints in a positive way can not only repair the harm that’s been done, but enhance your future relationship when the customer: Explain what is it […]

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Let customers know they are special

A good example of how customer communications can stand you in good stead is a situation where your suppliers advise that a new or revised product range is to be launched in the near future. The good news is that during the first month of the launch period, the price will be the same as […]

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Appreciate your customers

It gets repeated over and over – but that’s because it’s so true and so critical to the success of any business: Repeat customers are our lifeblood. It’s a proven fact that happy customers make repeat purchases and, not only that, they tell all their friends. Which means more customers. Customer appreciation is the best […]

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