The Business Card Booster

The Business Card Booster is a practical guide that can help anyone make their business cards work more effectively for them. From planning what must be included on your card to getting it distributed as widely as possible, this book is suitable for any size of company that realizes how important a role the business card plays in its overall branding strategy. Still more topics include overseeing logo creation, the use of slogans, printing options, traditional vs online printing, when to use a photo on a card, what to print on the rear and how to use colour effectively.

Business card etiquette – both in routine card hand-out situations as well when traveling abroad – are also covered.

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