Pinners, Pinning, Repinning – Understanding Common Pinterest Terminology And It’s Uses For Your Business
As with any social media marketing site being used for business the basics always require you to understand the terminology being used and what it means. Pinterest has just become one of the top ten social media sites and thus deserves a place in your marketing arsenal. In order to do that you need to understand exactly what is meant by pinning, repinning and all the other words that have evolved as a result of Pinterest.
Board – This is the place where you “pin” your images. Just like a cork board in real life a board in Pinterest is where you post your images and can remove and repost them as you see fit.
Pin or Pinning – The action of posting a picture to your board. (Hence the sites name Pinterest, the pinning of interesting images.)
Repin or Repinning – What another Pinterest user does with your images. This is when they take an image from one of your boards and repin it to one of their own boards.
Pinners – The common term used for members of Pinterest. Pinners are like Facebook fan page followers.
So now you know the terminology, what’s the next step?
Well, right now Pinterest is by invite only, so you either need to know someone who uses it already or request an invite from the site. Chances are a simple post on Facebook or any other social media site you are already using will get you an invite quickly.
Then the fun can begin.
Prepare to lose large chunks of time as you learn the site and it’s rather addictive ways (which is part of the reason all businesses should be on it.) Addictive plus fun equals time suck and users who become die hard fans quickly.
From there you simply need to start posting your pictures and links to your sites and products and watching your traffic and bottom line grow.