Description
Here’s a practical and concise guide about what you need to know in order to get your Special Offers really working for your business. What are the goals, what type of offer will work best to achieve them?
Special Offers: The What, When, Why and How reveals that it’s not as simple as merely offering a discount and hoping for results. It covers:
• Why Special Offers are such a powerful marketing tool
•Setting Goals
• The Negatives
• Formulating for Prospects vs Existing Clients
• The Structure of offers
• Tips and Types
• Occasion-based Offers
• Promoting your Offers
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